CEO AND BEAUTY BOSS
Entrepreneur and educator Karen Tappin is one of the billion-dollar beauty industry’s rising stars. In 2003, alarmed by the presence of unhealthy chemical ingredients in hair, body and bath products on the market, Karen researched the cosmetic and therapeutic properties of natural ingredients and decided to experiment with making her own line of natural products.
In 3 months, Karen transitioned her modest home-based business, featuring healthy, nourishing beauty products into a retail store in Clinton Hill, Brooklyn, New York. Buoyed by an immediate loyal, cult following and a strong grassroots marketing campaign, the business grew at a rapid clip and Karen installed a kitchen in the store to make her products, which streamlined the production process, increased capacity and drew interested bystanders from the street, who often became customers.
In February 2006, Karen’s Body Beautiful moved to a larger store in Clinton Hill where she was able to expand her merchandise display and production area and open a full service spa, servicing clients with Karen’s Body Beautiful beauty products. Her spa and shop became a popular Clinton Hill destination, until Karen closed the shop in the summer of 2012 to prepare for mass market distribution. In March 2013, Target stores around the U.S. began carrying Karen’s Body Beautiful hair care products.
In 2016 Karen transitioned the business to a primarily online presence, so her products can be purchased at karensbodybeautiful.com.
Karen is a sought after speaker and has participated in many business related lectures and panels. She’s also an active community volunteer who has worked extensively with at-risk urban youth, particularly teenage girls. Karen’s Body Beautiful hair care have garnered awards from Jones Magazine, NaturallyCurly.com and Natural Review. The company and its products have been profiled in a myriad of publications, including Allure, New York Times, New York Daily News, Black Enterprise, Ebony, Essence, Juicy, Hype Hair and Vibe Magazines.