20+ years of trust

From Brooklyn boutique to national shelves and worldwide customers.
Created by Karen for her community born from real needs, not trends.
Clean, effective, and timeless proven formulas that keep hair & skin healthy.

Karen’s Body Beautiful

was founded in 2003 by Karen Tappin, a fearless beauty innovator dedicated to creating clean, effective hair and body care for women with natural textures. What started with two Brooklyn retail stores and a full-service spa quickly grew into a nationally recognized brand. Karen built her own manufacturing facility to meet demand, landing product placements in Target, Sally Beauty, Walgreens, and more.

Today, Karen’s Body Beautiful continues to thrive as a direct-to-consumer brand with a loyal global following. We remain committed to high-performance, ingredient-rich formulas made for real results—no junk, no gimmicks.

Karen’s work has been featured in The New York Times, Essence, Ebony, and Black Enterprise, and she’s widely respected as a speaker, mentor, and advocate for clean beauty access.

Naturally Chic. Unapologetically You.