Naturally Bold. Beautifully You.
Elevate your hair and body care with rich, nourishing formulas made to hydrate, protect, and celebrate your natural beauty every day.
Best Sellers
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Luscious Locks Hair Mask 12 oz.
Regular price $20.95 USDRegular priceUnit price / per -
Hold It Hair Gel, 13 oz.
Regular price $10.95 USDRegular priceUnit price / per -
Protein Power 24/7 Reparative Conditioner, 8 oz.
Regular price $16.95 USDRegular priceUnit price / per -
Sweet Ambrosia Leave-in Conditioner, 8.5 oz.
Regular price $14.95 USDRegular priceUnit price / per
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Premium Pro Packs
⭐️ Premium Pro Pack Stock up, save, and stay ready.Grab our Premium...
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Oils/Butters
✨ Hair & Body Oils & Butters Moisture that stays. Glow that...
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Treatments
🧖🏾♀️ Treatments Hit reset on dry, stressed, or overworked hair.Our treatment products...

Ultimate Hydration for Natural Hair
Gently cleanse and deeply moisturize dry, curly, or textured hair with our sulfate-free shampoo—designed to restore softness and shine without stripping.
Healthy Hair Essentials
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Shea Body Butter
Regular price $15.95 USDRegular priceUnit price / per -
Super Duper Hydrating Hair Cream
Regular price $14.95 USDRegular priceUnit price / per -
Batana Butter Miracle Growth, 2 oz.
Regular price $28.95 USDRegular priceUnit price / per -
Relax Me Massage Oil w/ Avocado Oil, 4oz. - (Save $2, Premium Pro Pack- Set of 4)
Regular price $39.80 USDRegular priceUnit price / per$41.80 USDSale price $39.80 USDSale
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Luscious Locks Hair Mask 12 oz.
Regular price $20.95 USDRegular priceUnit price / per -
Delicate 'Do No Poo Lather-Free Hair Wash w/ Aritha Soapnut, 8.5 oz.
Regular price $12.95 USDRegular priceUnit price / per$14.95 USDSale price $12.95 USDSale -
Protein Power 24/7 Reparative Conditioner, 8 oz.
Regular price $16.95 USDRegular priceUnit price / per -
CrownCare™ Ionic Pro Standing Hair Dryer (floor)
Regular price $109.95 USDRegular priceUnit price / per$109.95 USDSale price $109.95 USD

Ultimate Conditioning Shampoo, 8.5 oz.
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FAQs
My hair is always dry. What products will add moisture?
- Try our moisture-rich formulas, perfect for kinky, curly, and color-treated hair:
- Sweet Ambrosia Leave-in Conditioner – Our 20+ year best-seller! Ideal for thick, dry, curly, and color-treated hair.
- Super Silky Leave-in Conditioner – Great for medium to fine to thick textures needing lightweight moisture.
- Hair Blossom Moisture Mist – A daily refresher for all curly to kinky textures.
What should I use to style braids and twists?
- Super Duper Hydrating Hair Cream – Moisturizes, seals, and provides light hold for longer-lasting styles.
How do I maintain human hair wigs and extensions?
- To Detangle: Super Silky Leave-in Conditioner
- To Braid or Twist: Super Duper Hydrating Hair Cream
Which oil-based products help seal in moisture?
Use these to lock in hydration and keep hair softer, longer:
- Butter Love Hair & Body
- Butter Love Hair & Body Oil
- Beauty Boss Hair & Body Oil
- Heavenly Jojoba Hair & Body Oil
- Sheen Machine Hair & Body Oil
Which oils repel moisture to help keep hair straight longer?
These oils help block humidity and protect your straight styles:
- Butter Love Hair & Body
- Beauty Boss Hair & Body Oil
- Heavenly Jojoba Hair & Body Oil
- Sheen Machine Hair & Body Oil
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